More than half of cord cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016, according to The Diffusion Group (TDG).
Deloitte predicts by the end of 2014 the number of wordlwide homes with double or more pay-TV subscriptions will grow to 50 million homes.
39% of U.S. adults between the ages of 18 and 34 would consider replacing their television cable/satellite provider with a streaming media subscription service in 2013.
After months of talk around cord cutting, Americans may finally be about to vote with their wallets.
13% of broadband subscribers in the US, some 11 million households, do not subscribe to cable-like pay-TV services, according to research from TDG.
BSkyB chairman James Murdoch has said the Sky Anywhere strategy will help defend the satellite platform against the threat of cord cutting.
The percentage of UK pay-TV subscribers that are considering leaving their supplier in favour of alternative suppliers is identical to that of their US counterparts.