Video ads in the the US saw another record-breaking month in April with nearly 9.5 billion views, representing one in five videos viewed online, according to the comScore Video Metrix.
46.9 million German internet users viewed a video online in March 2012, according to comScore. The number of people viewing videos online has grown by 2.3% over the past year and time spent per viewer has increased by 33.7%.
YouTube partner data has revealed that video music channels Vevo (49.1 million viewers) and Warner Music (30.3 million viewers) maintained the top two positions March 2012.
Online video has reached 34.2 million UK internet users, representing 80% of the country’s total internet audience, with Google sites ranking as the leading video destination with nearly 30 million unique viewers.
The average viewing time of online videos is now reaching six minutes in January among US online users, according to comScore.
182 million US internet users watched online video content in December for an average of 23.2 hours per viewer, according to comScore. The total US internet audience viewed 43.5 billion videos.
Nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed in the month.
The total US internet audience viewed an all-time high of 42.6 billion videos in October.
182 million US internet users watched online video content in September for an average of 19.5 hours per viewer, according to comScore.
August marked the first month of official rankings for comScore YouTube partner reporting within the Video Metrix offering, for a comparison of viewership across thousands of YouTube partners and their channels.