FreeWheel has appointed Laurence d’Août as Vice President of Sales, International, reporting to Thomas Bremond, Managing Director of Comcast Advertising, International.
Sky, Channel 4 and ITV to launch premium video advertising marketplace
Small and medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV after the introduction of a new ad buying marketplace.
Comcast reports the struggle to find content
Only 21% of Europeans believe they can easily find the content they want to watch on their device.