Channel 4 is to drop the iconic 4oD brand for its catch up TV services and replace it with the new All 4.
Million Pound Drop app scores 3m
The app accompanying Channel 4’s Million Pound Drop has now been downloaded three million times since it was first released in 2012.
Go ahead for DTT IP number shift
Digital UK has confirmed plans to change the number sequence on the UK DTT platform adding an additional 100 channel numbers (LCNs) for IP-delivered services.
Channel 4 clocks up 10m registered viewers
Half of all 16-24 year olds in the UK have registered with Channel 4’s viewer database.
Channel 4 to relay 31 live Red Bull streams
Channel 4 is to host 31 simultaneous live streams as part of an innovative new partnership with Red Bull.
“Overwhelming uplift” in C4 ad data trial
Channel 4 has revealed the results of its data targeting trial across the 4oD service.
Vauxhall launches 4oD personalised ad format
Vauxhall has become the first advertiser to adopt Channel 4’s new digital ad product Adapt. The UK arm of General Motors will promote its new city car Adam.
4oD launches mobile downloads
Channel 4 has launched a new mobile offline viewing service for its on demand platform, the first UK commercial broadcaster to do so.
Channel 4 to run French ad break
Channel 4 is to run a themed ad break entirely in French to coincide with the debut of French Zombie drama The Returned on June 9 at 21.00.
Advertisers dip into Channel 4 targeted data pool
Channel 4 has announced the first batch of clients that have signed to use targeted advertising on 4oD.