Channel 4 has announced a new programming strategy that’s designed to double viewing to All 4 over the next five years.
The commercially funded BBC Global News has reached an agreement with Channel 4 that will offer global advertisers access to the UK commercial broadcast marketplace.
Channel 4 and Amazon Prime Video have agreed to share coverage of rugby’s Autumn Nations Cup.
Channel 4 shows including Hollyoaks, The Undateables and The Last Leg is to be added to Snapchat Discover.
Channel 4’s streaming platform has recorded the highest monthly, weekly and daily viewing figures in its history.
Channel 4 has appointed MTV Digital Director Matt Risley as the head of its Digital Content Unit.
Sky is reportedly in talks with Channel 4 over including the public broadcaster in its AdSmart platform.
Channel 4 has announced a new innovation in advertising around VOD content.
German media company ProSiebenSat.1 wants to start joint initiatives in video streaming, technology as well as monetisation with its partners of the European Media Alliance (EMA).
Sky’s director of TV experience, Dave Cameron, has been named as Channel 4’s new chief product officer.