Channel 4 has announced a new programming strategy that’s designed to double viewing to All 4 over the next five years.
BBC Global News and Channel 4 reach global advertising agreement
The commercially funded BBC Global News has reached an agreement with Channel 4 that will offer global advertisers access to the UK commercial broadcast marketplace.
Amazon and Channel 4 to share Autumn Nations Cup
Channel 4 and Amazon Prime Video have agreed to share coverage of rugby’s Autumn Nations Cup.
Channel 4 adds to Snapchat content
Channel 4 shows including Hollyoaks, The Undateables and The Last Leg is to be added to Snapchat Discover.
All 4 scores biggest ever quarterly viewing figures
Channel 4’s streaming platform has recorded the highest monthly, weekly and daily viewing figures in its history.
Risley to head Channel 4 Digital Content Unit
Channel 4 has appointed MTV Digital Director Matt Risley as the head of its Digital Content Unit.
Channel 4 in Sky AdSmart talks
Sky is reportedly in talks with Channel 4 over including the public broadcaster in its AdSmart platform.
Channel 4 to match VOD ads
Channel 4 has announced a new innovation in advertising around VOD content.
ProSiebenSat.1 to reinforce alliance with European broadcasters
German media company ProSiebenSat.1 wants to start joint initiatives in video streaming, technology as well as monetisation with its partners of the European Media Alliance (EMA).
Channel 4 appoints Dave Cameron as chief product officer
Sky’s director of TV experience, Dave Cameron, has been named as Channel 4’s new chief product officer.