Small and medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV after the introduction of a new ad buying marketplace.
Adform enhances programmatic access to Channel 4 BVOD inventory
Advertisers will enjoy greater transparency, control, and measurable outcomes across Channel 4’s inventory via Adform’s media buying platform.
Channel 4 first UK broadcaster to offer Video on Spotify
Video content from UK public broadcaster Channel 4 will be made available on Spotify from later this week.
TNT Sports and Channel 4 to share Women’s FA Cup rights
The Football Association has agreed its first-ever stand-along broadcast deal for the Women’s FA Cup.
StackAdapt collaborates with Channel 4
StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4 to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.
New ten-year public service broadcast licence for Channel 4
Ofcom has made pubic its decisions on a new broadcast licence for Channel 4.
Record streaming audiences driving Channel 4 growth
New data shows Channel 4 is the only major UK broadcaster to grow overall viewing across streaming and linear in 2024.
Channel 4 trebles viewing of TV shows on YouTube
Channel 4 says its delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and, its made-for-social network Channel 4.0.
Channel 4’s streaming audience jumps more than a fifth in April
Channel 4 streaming grew 22% year-on-year in April – with a total of 6.5 billion viewer minutes – according to new data from the audience research organisation BARB.
Young people behind Channel 4 streaming growth
Channel 4 recorded its biggest ever month of streaming in March as viewing climbed 40% year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and three true […]