Sky, ITV and Channel 4 have announced they will work together on the industry’s first unified advertising metric.
Channel 4 has secured the rights to screen England’s test series against India when it begins on Friday. It would be the first time that live test cricket has been seen on terrestrial television since the 2005 Ashes series.
Channel 4 has announced a new programming strategy that’s designed to double viewing to All 4 over the next five years.
The commercially funded BBC Global News has reached an agreement with Channel 4 that will offer global advertisers access to the UK commercial broadcast marketplace.
Channel 4 and Amazon Prime Video have agreed to share coverage of rugby’s Autumn Nations Cup.
Channel 4 shows including Hollyoaks, The Undateables and The Last Leg is to be added to Snapchat Discover.
Channel 4’s streaming platform has recorded the highest monthly, weekly and daily viewing figures in its history.
Channel 4 has appointed MTV Digital Director Matt Risley as the head of its Digital Content Unit.
Sky is reportedly in talks with Channel 4 over including the public broadcaster in its AdSmart platform.
Channel 4 has announced a new innovation in advertising around VOD content.