A study released by advanced TV platform company Cadent says three quarters of marketeers believe the combination of connected TV, addressable and advanced advertising has a major part to play […]
Cadent partners with Liberty Global
Cadent has announced the expansion of its automated addressable linear and VOD advertising platform in Europe in partnership with Liberty Global.
Liberty Global opts for Cadent platform
Liberty Global has chosen Cadent to deliver an addressable TV advertising platform, with the first deployment being on the UK’s Virgin Media.