The award of the match packages in the 2017-2021 domestic football rights auction in Germany is probably optimal for Sky Deutschland (within the “no single buyer” constraint), according to research by London-based consultancy Enders Analysis.
The new Bundesliga deal means will bring Germany into line with most other countries in that no single operator will hold exclusive rights to national league football.
Sky Deutschland has kept most of the Bundesliga pay-TV rights in the tender for the 2017/18 to 2020/21 seasons, but Discovery subsidiary Eurosport has managed to secure a key package.
A TV broadcaster will in future not be able to acquire all domestic pay-TV rights for the live games of Germany’s national football league Bundesliga across all distribution platforms.
Germany’s national football association Deutsche Fußball Liga (DFL) will offer its video-on-demand (VOD) service on Amazon.
Germany’s national football association Deutsche Fußball-Liga (DFL) has announced the tender for the allocation of the national TV rights covering the games of the first and second division Bundesliga and the Supercup for the 2017/18 to 2020/21 seasons.
German pay-TV operator Sky Deutschland has appointed Hans Gabbe to the position of senior vice president sports rights.
Around one year ahead of the expiration of the current contracts, DFL Sports Enterprises has announced the tender of the international audiovisual media rights of Germany’s domestic football league Bundesliga for more than 50 European and neighbouring territories.
Germany’s national football association Deutsche Fußball Liga has launched its video-on-demand (VOD) service.
Germany’s national football league Deutsche Fußball Liga (DFL) wants to launch its own app for smartphones and tablets during the forthcoming Bundesliga season.