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Consumers demanding better content discovery

March 30, 2022 12.00 Europe/London By Julian Clover

Consumers are overwhelmed by the sheer volume of content now available from streaming video providers and are increasing frustrated with the efforts needed to access it.

Filed Under: Newsline Tagged With: Brett Sappington, Interpret Edited: 30 March 2022 11:40

Parks: 586 million OTT subscriptions by 2024

January 24, 2019 10.11 Europe/London By Broadband TV News Correspondent

A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years.

Filed Under: Newsline, OTT, Research Tagged With: Brett Sappington, HBO, Parks Associates, Roku Edited: 24 January 2019 18:30

33% of US cord cutters plan to use paid OTT services

October 26, 2018 09.35 Europe/London By Broadband TV News Correspondent

Research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.

Filed Under: Newsline, OTT, Research Tagged With: Brett Sappington, cord-cutters, Parks Associates, US Edited: 28 October 2018 08:31

20% of US consumers highly sensitive to viewing data collection

August 8, 2018 18.00 Europe/London By Broadband TV News Correspondent

New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of US broadband households, is highly sensitive to collection and use of information about themselves and their activities.

Filed Under: Newsline, Research Tagged With: Brett Sappington, entertainment viewing data collection, Parks Associates, US Edited: 8 August 2018 18:00

30% of Netflix subs in premium service tier

July 20, 2018 13.25 Europe/London By Broadband TV News Correspondent

New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017.

Filed Under: Newsline, OTT, Research Tagged With: Brett Sappington, Netflix, Parks Associates, US Edited: 20 July 2018 13:25

85% of millennials subscribe to at least one OTT service

June 25, 2018 09.22 Europe/London By Broadband TV News Correspondent

Mmre than 85% of millennials in US broadband households subscribe to at least one OTT video service, according to Parks Associates’ OTT Video Market Tracker.

Filed Under: Newsline, OTT, Research Tagged With: Brett Sappington, OTT Video Market Tracker, Parks Associates, US Edited: 25 June 2018 09:22

In the US, sports is main reason for 27% of pay-TV subscribers

May 8, 2018 07.22 Europe/London By Broadband TV News Correspondent

New research from Parks Associates shows that 27% of US pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.

Filed Under: Newsline, Research Tagged With: Brett Sappington, Parks Associates, pay TV, US Edited: 8 May 2018 07:45

52% of US homes have both pay-TV and OTT

May 2, 2018 19.21 Europe/London By Broadband TV News Correspondent

52% of US broadband households have a subscription to both pay-TV and one or more OTT video services, according to Parks Associates.

Filed Under: Newsline, Research Tagged With: Brett Sappington, Parks Associates, pay TV, US Edited: 2 May 2018 19:22

10% of US subscribers make pay-TV change

April 11, 2018 09.32 Europe/London By Robert Briel

10% of US broadband households switched, downgraded or cancelled their pay-TV service in the past 12 months, according to Parks Associates.

Filed Under: Newsline, Research Tagged With: Brett Sappington, Parks Associates, US Edited: 11 April 2018 11:03

21% of US SVOD homes subscribe via pay-TV provider

March 29, 2018 10.28 Europe/London By Broadband TV News Correspondent

21% of US pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago, according to Parks Associates.

Filed Under: Newsline, Research Tagged With: Brett Sappington, Parks Associates, pay TV, US Edited: 29 March 2018 10:28

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