Consumers are overwhelmed by the sheer volume of content now available from streaming video providers and are increasing frustrated with the efforts needed to access it.
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years.
Research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.
New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of US broadband households, is highly sensitive to collection and use of information about themselves and their activities.
New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017.
Mmre than 85% of millennials in US broadband households subscribe to at least one OTT video service, according to Parks Associates’ OTT Video Market Tracker.
New research from Parks Associates shows that 27% of US pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.
52% of US broadband households have a subscription to both pay-TV and one or more OTT video services, according to Parks Associates.
10% of US broadband households switched, downgraded or cancelled their pay-TV service in the past 12 months, according to Parks Associates.
21% of US pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago, according to Parks Associates.