The turnover with advertising in the direct environment of video streaming offerings has increased by 17% to €240.6 million in Germany in 2014, according to current data from IHS Technology released by German industry association BITKOM.
The turnover achieved by video-on-demand (VOD) providers is expected to grow in Germany to €458 million this year – an increase by 42% compared with 2014.
The turnover with consumer electronics (CE) devices will go down in Germany by 3.3% to €10.2 billion in 2015, reports German industry association BITKOM with reference to market prognosis by the European Information Technology Observatory (EITO).
Video streaming changes the TV habits of consumers in Germany with one out of three video streaming users (33%) replacing conventional television completely or partially through streaming offerings.
The turnover with products and services from information technology, telecommunications and consumer electronics is expected to rise this year in Germany by 1.6% to a total of €153.4 billion euros, reports German industry association BITKOM with reference to market research conducted by the European Information Technology Observatory (EITO).
The TV set stays indispensable for the majority of Germans.
German consumers mainly watch videos on the internet in streaming mode.
The German high-tech industry expects further growth this year.
In 2014, ANGA COM, Europe‘s leading Exhibition and Congress for Broadband, Cable & Satellite will again feature a “Connected Home Special“. As in the previous year, this day is organized in cooperation with BITKOM, the Federal Association for Information Technology, Telecommunications and New Media. ANGA COM will take place from 20 to 22 May 2014 […]
So far, 58% of all TV sets sold in Germany this year are connected devices.