The average UK television viewer watched an average of 4 hours, 1 minute a day of linear TV on a TV set, a minute below the record level set in […]
BARB studies audience measurement beyond 7 days
UK audience researcher BARB has completed pilot work on how it can report the viewing of programmes past the established seven-day period after transmission.
Online TV audiences continue to climb
BARB’s bi-annual study into television behaviour via non-TV devices has shown 37% of the UK TV audience has watched TV content via a PC, laptop or tablet device.
500 more homes get BARB web-TV meter
BARB, the organisation that gathers data on UK television viewing, is to add its web-TV meter into another 500 homes.
Online viewing starts to plateau
Growth in television viewing via the PC, laptop and tablet devices is beginning to plateau.
Doctor Who episode most recorded show of all time
The first episode of the new Doctor Who series has become the most recorded UK TV programme of all time.
BBC audience data to include iPlayer
The BBC is to launch a new audience measurement system that will run alongside the existing ‘overnight’ method of gathering data.
BARB to study broadband TV measurement
UK audience research organisation BARB is to run a six-month field test to evaluate the benefits of a meter system to measure television content viewed on PCs.