It’s no secret that the major subscription video on demand platforms Amazon and Netflix have rapidly increased their content spend, reaching similar levels to traditional TV groups.
As the number of global households with SVOD services continues to grow, the latest research from Ampere Analysis shows that households that only have an SVoD subscription also increases.
The number of households that pay for subscription video on demand continues to climb.
The figures are impressive: 63 million paying subscribers at the end of Q2 2015, a presence in over 50 markets, and viewing times up 50% in two years.
Facebook is poised to take on YouTube’s dominance in video content.