The Super Bowl has helped to grow Paramount+’s overall monthly viewer base by 22% in the six months to February 2024, according to new consumer research from Ampere Analysis.
European broadcasters targeting the young with VOD
European broadcasters are no longer playing catch up on first run video on demand content.
Ampere Analysis: Netflix profit is a drama of two halves
To date, Netflix has lived by the mantra users first, profit second.
Older TV viewers prefer TV over SVOD
People aged 55-64 are yet to embrace SVoD services such as Netflix and Amazon Prime, preferring linear TV channels and their catch-up services, according to a study of TV viewing […]