TV ad spend in Russia was down by 3% in 2020.
Russia’s total ad spend in the first quarter amounted to R115-116 billion (€1.46-1.47 billion), or 4% more than in the same period last year.
Online ad spend in Russia exceeded that for TV the first time in H1 this year.
The Russian advertising market was worth R417 billion (€5.88 billion) in 2017, or 14% more than a year earlier.
TV ad spend in Russia fell by 14% to R136.7 billion (€1.7 billion) in 2015, according to data published by the Russian Association of Communication Agencies (AKAR).