As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is becoming one of the industry’s most complex challenges.
Austria reports positive results for HbbTV-based TV ratings measurement
The first results of the new HbbTV-based TV ratings measurement system introduced in Austria have been positive with the solution providing more accurate viewership figures.
Austria to measure TV ratings via HbbTV
The Teletest working group (AGTT), which measures TV and video usage in Austria, will upgrade its system with HbbTV-based data collection from 1 September 2024.