German TV audience measurement body AGF Videoforschung is extending its trial to integrate HbbTV return‑path data into the country’s official TV ratings.
EU media rules spark debate over future of audience measurement
As the European Union reshapes the regulatory landscape for digital media, industry stakeholders are warning that new legislation could unintentionally disrupt long established standards for audience measurement.
AGF study shows shift to IP reception and connected TVs in Germany
Internet-based TV reception continues to gain ground in Germany, while connected TVs are now firmly established as the standard household device, according to national audience measurement body AGF Videoforschung.
AGF: Streaming surges as linear TV still anchors major moments in 2025
Video consumption in Germany continued to fragment in 2025, with streaming viewing rising by 21% year on year, while linear television remained the dominant destination for live, news-led and event […]
AGF trials HbbTV return channel data in German TV ratings
German TV ratings provider AGF Videoforschung has launched a proof-of-concept integrating return channel data into its panel-based measurement system.