Internet-based TV reception continues to gain ground in Germany, while connected TVs are now firmly established as the standard household device, according to national audience measurement body AGF Videoforschung.
AGF: Streaming surges as linear TV still anchors major moments in 2025
Video consumption in Germany continued to fragment in 2025, with streaming viewing rising by 21% year on year, while linear television remained the dominant destination for live, news-led and event […]
AGF trials HbbTV return channel data in German TV ratings
German TV ratings provider AGF Videoforschung has launched a proof-of-concept integrating return channel data into its panel-based measurement system.