Advertising sales company Goldbach Germany and media agency MEC Germany have commenced testing addressable full-screen online commercials on a linear TV channel for the first time in Germany.
German TV advertising market to grow in 2015
Net advertising revenues in the German TV market rose by 4% to €4.29 billion in 2014 with TV remaining the most important advertising platform, reaching a 27.99% share (2013: 26.86%).
ProSiebenSat.1 to air regional ads on cable
German commercial TV group ProSiebenSat.1 can now broadcast regional commercials on the cable networks of Unitymedia Kabel BW in federal states North-Rhine Westphalia, Hessen and Baden-Württemberg on its TV channels […]
ProSiebenSat.1 offers regional advertising in Bavaria
German commercial broadcast group ProSiebenSat.1 has commenced offering advertisers the possibility to book commercials solely targeting viewers in federal state Bavaria.
German financial news channel DAF goes insolvent
German business and financial news channel DAF has filed for insolvency.
Ad-based video streaming grows in Germany
The turnover with advertising in the direct environment of video streaming offerings has increased by 17% to €240.6 million in Germany in 2014, according to current data from IHS Technology […]
German RTL to test regional advertising
German commercial broadcaster RTL will for the first time show commercials not nationwide, but solely in regional target areas.
Sport1 HD to open Swiss ad window
German sports channel Sport1 HD will offer an advertising window for Switzerland from mid-November 2014.
Viewster launches TV advertising campaign
For the first time in the company’s history, global Swiss video-on-demand (VOD) provider Viewster is launching a TV advertising campaign.
RTL to use HbbTV for regionalised ads in Germany
IP Deutschland, the advertising sales subsidiary of German commercial broadcast group RTL, will offer advertisers the possibility to supplement nationwide TV commercials with regionally different diversions from July 2014.