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German TV advertising market to grow in 2015

May 26, 2015 10.52 Europe/London By Jörn Krieger

Net advertising revenues in the German TV market rose by 4% to €4.29 billion in 2014 with TV remaining the most important advertising platform, reaching a 27.99% share (2013: 26.86%).

Filed Under: Newsline, Research Tagged With: advertising, Germany, radio, revenues, TV, VPRT Edited: 26 May 2015 10:52

ProSiebenSat.1 to air regional ads on cable

March 25, 2015 09.35 Europe/London By Jörn Krieger

German commercial TV group ProSiebenSat.1 can now broadcast regional commercials on the cable networks of Unitymedia Kabel BW in federal states North-Rhine Westphalia, Hessen and Baden-Württemberg on its TV channels […]

Filed Under: Cable, Distribution, Newsline, Platforms, TV Tagged With: advertising, cable network, ProSiebenSat.1, regional, Unitymedia Kabel BW Edited: 25 March 2015 09:35

ProSiebenSat.1 offers regional advertising in Bavaria

March 24, 2015 11.23 Europe/London By Jörn Krieger

German commercial broadcast group ProSiebenSat.1 has commenced offering advertisers the possibility to book commercials solely targeting viewers in federal state Bavaria.

Filed Under: Cable, Distribution, Newsline, Platforms, TV Tagged With: advertising, Bavaria, Kabel Deutschland, ProSiebenSat.1, RTL, TV Bayern Edited: 24 March 2015 11:24

German financial news channel DAF goes insolvent

March 6, 2015 18.30 Europe/London By Jörn Krieger

German business and financial news channel DAF has filed for insolvency.

Filed Under: Newsline, Satellite, TV, Web TV Tagged With: advertising, Bernd Förtsch, DAF, Germany, insolvent, satellite Edited: 6 March 2015 18:30

Ad-based video streaming grows in Germany

February 9, 2015 09.41 Europe/London By Jörn Krieger

The turnover with advertising in the direct environment of video streaming offerings has increased by 17% to €240.6 million in Germany in 2014, according to current data from IHS Technology […]

Filed Under: Newsline, On Demand/VOD, OTT, Video, Web TV Tagged With: advertising, BITKOM, Germany, IHS, streaming, turnover Edited: 9 February 2015 09:41

German RTL to test regional advertising

February 5, 2015 11.17 Europe/London By Jörn Krieger

German commercial broadcaster RTL will for the first time show commercials not nationwide, but solely in regional target areas.

Filed Under: Distribution, Newsline, TV Tagged With: advertising, Germany, IP Deutschland, RTL Edited: 5 February 2015 11:31

Sport1 HD to open Swiss ad window

October 20, 2014 09.01 Europe/London By Jörn Krieger

German sports channel Sport1 HD will offer an advertising window for Switzerland from mid-November 2014.

Filed Under: Newsline, TV Tagged With: advertising, Goldbach Media, Sport1 HD, Switzerland Edited: 20 October 2014 09:01

Viewster launches TV advertising campaign

July 29, 2014 10.50 Europe/London By Jörn Krieger

For the first time in the company’s history, global Swiss video-on-demand (VOD) provider Viewster is launching a TV advertising campaign.

Filed Under: Connected TV, Newsline, On Demand/VOD Tagged With: advertising, apps, Viewster, VOD Edited: 29 July 2014 10:56

RTL to use HbbTV for regionalised ads in Germany

June 26, 2014 10.20 Europe/London By Jörn Krieger

IP Deutschland, the advertising sales subsidiary of German commercial broadcast group RTL, will offer advertisers the possibility to supplement nationwide TV commercials with regionally different diversions from July 2014.

Filed Under: Newsline, TV Tagged With: advertising, HbbTV, IP Deutschland, Red Button, RTL Edited: 26 June 2014 10:20

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