Ad tech company Adform has agreed to acquire Splicky, the advertising technology division of Switzerland-based marketer Goldbach Group, in a move aimed at strengthening its omnichannel media buying capabilities in […]
Adform and RTL AdAlliance join forces for programmatic addressable TV in Europe
Adform has struck a new partnership with RTL AdAlliance to enhance performance, transparency and cross-market scale in programmatic addressable TV (ATV) advertising across Europe.