Dutch telecom operator KPN is to test Addressable TV and TV recommendations on its IPTV service in cooperation with Talpa Networks.
ProSiebenSat.1 and internet service provider 1&1 have concluded a long-term distribution agreement making the commercial broadcaster’s free-to-air TV and pay-TV channels available on IPTV platform 1&1 Digital-TV.
German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.
Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.
Dutch SBS Broadcasting launches a new form of interactive television advertising together with Chio, 24i, Isobar and Carat, using the HbbTV standard.