13th HbbTV Symposium and Awards

The 13th HbbTV Symposium and Awards on 12-13 November 2025 in Istanbul, Turkey, will provide a unique platform to present and discuss the latest developments in the connected TV industry. The event will take place at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic views over the iconic Bosphorus.

The 2025 Symposium is hosted by the HbbTV Association and TVekstra, a leading Turkish service provider specialising in addressable TV advertising solutions. With a strong focus on data-driven targeting and dynamic ad delivery, TVekstra has established itself as a key player in Turkey’s advanced TV advertising ecosystem.

The Symposium targets a wide-ranging audience, including platform operators, broadcasters, advertisers, adtech companies, standards bodies, and technology vendors. This year’s focus will be on monetisation strategies enabled by HbbTV, particularly in the areas of addressable advertising, innovative revenue-generation methods, and business expansion opportunities, driven by standards and specifications such as the HbbTV Operator Application, HbbTV-TA, and DVB-I.

In addition to the usual review of recent developments and ongoing topics in the HbbTV ecosystem, the agenda – reflecting the choice of Istanbul for this year’s edition – will also focus on the confirmed interest for HbbTV in the MENA region, Arab countries, and the broader Asian markets. Thanks to its strategic geographic location at the crossroads of Europe and Asia, Istanbul serves as the ideal bridge connecting companies from Western Europe with local players in these emerging markets.

The HbbTV Symposium and Awards 2025 continues the successful two-day format established in previous years. The first day will offer a traditional conference setting, featuring keynotes, presentations, panel discussions, and roundtables. Leading industry experts and executives will present, showcase, and discuss the latest developments, innovations, and use cases.

On the second day, the event will adopt an unconference format. Attendees will actively shape the agenda, proposing topics and leading breakout discussions in a collaborative and informal environment. This format enables open dialogue and creative exchange, providing a unique opportunity to explore real-world challenges and share practical solutions, whether technical or business related.

A highlight of the event will be the prestigious HbbTV Awards ceremony, taking place in the evening of the first day. Celebrating excellence within the HbbTV community, the awards recognise outstanding innovations, services, and contributions. The ceremony will be held in a stylish and festive setting that encourages networking, collaboration, and a shared celebration of industry achievements.