In the US TiVo has introduced the hybrid set-top box TiVo Bolt OTA for DTT and OTT featuring 4K UltraHD.
The Czech ad tech company R2B2 has launched content targeting on HbbTV in Slovakia.
Dutch hybrid DTH and online platform Canal Digital has added a number of channels to its TV App and to live linear TV on its website.
Poland’s TVN, the owner of the OTT service player.pl, and ITI Neovision,the operator of the DTH platform nc+, have announced the launch of the player+ Box.
The Slovak national broadcaster Markiza Group has adopted a hybrid ads service on its three channels Markiza, Dajto and Doma.
Dutch DTH platform Canal Digitaal, part of the M7 Group, goes hybrid with a combined satellite and IPTV offer.
Roku has launched its first 4K UHD HDR capable hybrid OTA streaming player for Roku Powered partners.
The Croatian broadcaster TV Nova recently launched an HbbTV application in cooperation with the Czech company Mautilus.
There are now over 1.3 million HbbTV users in the Czech Republic.
In the old days, cable operators would buy premium pay TV channels and market those to their customers. Now, OTT services are taking that role.