Netflix is set to release more Original TV content this year than ever before, with 398 shows already expected to air on the platform throughout the year, according to Ampere Analysis’ latest data.
Gross SVOD subscriptions (for movies, linear channels and TV episodes – excluding other platforms such as sports) in the US will climb from 354 million at end of 2021 to 458 million in 2027.
The US and Europe are ‘Neflix’d out’ and the streamer needs to turn its attention to emerging markets such as Italy if it wants to grow its subscriber base further.
SVOD revenues for 20 countries in the MENA region will grow by $2.3 billion between 2021 and 2027, reaching a total of $4 billion.
African OTT movie and TV episode revenues will reach $2 billion by 2027, or three times more than the $623 million in 2021.
US traditional pay-TV penetration will slip below 50% of TV households in 2026, down from 91% in 2010 and down from 60% in 2021.
The use of audio-visual media in Germany has increased for the second year in a row in 2021 after the beginning of the Corona pandemic and has reached a new record level.
Amazon’s streaming service is extending its lead over Netflix in Germany.
The share of smart TVs and UHD TVs among the TV sets sold in Germany has continued to rise in 2021.
Subscriber growth is beginning to slow for Netflix as more competitors arrive on the market.