New research indicates the platform on which an ad is served directly impacts the active attention viewers commit to it.
Noel Tovey named MD at Sky Studios Elstree
Noel Tovey has been appointed as managing director at Sky Studios Elstree, Sky’s brand-new state of the art film and TV studio.
Norway’s TV 2 Play available to Telia customers at no extra cost
TV customers on Telia’s network in Norway can now access streaming service TV 2 Play at no extra cost.
Hisense integrates HD+ into smart TVs via HbbTV OpApp
German DTH satellite platform HD+ has gained another smart TV manufacturer to offer viewers direct access to its service via the TV set – without a set-top box, CI+ module, smartcard, TV stick or other additional hardware.
Skylink confirms pay-DTT closure
The M7 Group-owned operator Skylink has confirmed that its pay-DTT platform Antena+ will close in a few weeks.
HGTV expands in Hungary
The Warner Bros. Discovery channel has secured distribution on Magyar Telekom’s TV service.
Carlyle Group eyes ETC sale
Carlyle Group is looking to sell the fibre and telecom equipment supplier Euro Techno Com (ETC).
NENT Group becomes Viaplay Group
Viaplay Group has formally changed its name and brand from Nordic Entertainment Group (NENT Group) following approval by shareholders at its AGM.
German advertising market on the road to recovery
The German association of commercial media companies, VAUNET, expects advertising revenue in audio and audio-visual media in 2022 to rise by around 4.2% to a total of €6.54 billion (up from €6.26 billion in 2021).
3SS and ContentWise combine on AI
3 Screen Solutions and ContentWise have announced a new partnership that will use artificial intelligence and machine learning to develop personalisation within the user experience.