The HbbTV Association has published the second phase of its solution for Targeted Advertising (TA).
The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising with programmatic ad replacement.
The HbbTV Association is now inviting entries for this year’s HbbTV Awards.
Dolby has launched a pilot of an HbbTV service with Ultra HD image quality and next-generation Dolby AC-4 audio in Spain under the umbrella of industry association UHD Spain.
German public broadcasters ARD and ZDF want to connect their catch-up services into a joint streaming world to make it easier for users to find the content they are looking for.
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.
The Polish public broadcaster TVP has launched a Euro 2020 HbbTV app.
The 9th HbbTV Symposium and Awards, will take place on November 25-26, 2021 in Paris, France, as a hybrid event, combing live attendance and online participation.
The HbbTV Operator App specification is a tool which enables platform operators to equip compatible smart TV sets with a branded user interface.
Bavarian media authority BLM is reorganising the DTH satellite distribution of the German federal state’s local TV channels on Astra (19.2° East).