EuroSummit ’11. After a successful part-week in Malta, next year the EuroSummit moves to Austria.
CEOs disagree on October 4th rights ruling
EuroSummit ’11. The possible verdict of the forthcoming European Court of Justice ruling, due on October 4, which could see the breakdown of rights sales by territory, brought rare disagreement […]
Will cable rather be safe than sorry?
CTAM EuroSummit ’11. How serious are the various threats to cable and what can the industry to prevent them from being sorry?
Creatives find the CTAM CAP fits
EuroSummit ’11. The winners of the fifth annual Creative Awards Program (CAP) have been announced by CTAM Europe at the EuroSummit event in Malta.
Funny sells – but not always
CTAM EuroSummit ’11. Funny commercials proved to be the way out for Comcast. Being the ‘big guy’ as the largest cable operator it could not run ads comparing its services […]
Cable should concentrate less on technology
CTAM EuroSummit ’11. Cablenets are still looking at the technology, when they should be focussing on marketing.
Challenges and opportunities with connected TV
CTAM EuroSummit ’11. Over-the-top may look like a big challenge to existing business models, but look at it from the consumers’ point of view, said Aleks Habdank, director digital entertainment […]
Call for advertising ubiquity
CTAM EuroSummit ’11. Cable operators need a core product if they are to be able to sell localised advertising.
Curation will beat distribution
CTAM EuroSummit ’11. The curation of content is needed if audiences are to be able to cut through the noise of social media, according to the futurologist Gerd Leonhard.
Horizon is UPC’s gift of love
CTAM EuroSummit ’11. “Emotion is the only thing that matters with marketing,” said UPC Broadband’s Doron Hacmon during the opening keynote. “You need to wow your customers and do it […]