Internet advertising could account for 10% of total ad spend in Hungary by the end of this year.
Russia’s Comstar-UTS has elected a new board of directors.
The Polish public broadcaster TVP has begun a DTT trial in the Lubuskie region of the country bordering Germany.
The Ukrainian State Property Fund (SPF) is reported to have posted a UAH12 billion (€1.55 billion) asking price for a 67.79% stake in Ukrtelecom, the country’s incumbent telco.
The Polish DTH platform Cyfrowy Polsat says it plans to invest PLN62.6 million (€18.2 million) by the end of this year on its infrastructure, services and becoming a Mobile Virtual Network Operator (MVNO).
The leading Czech broadcaster TV Nova may spend up to CZK100 million (€3.98 million) this year on setting up an internet ‘infotainment’ portal, according to a local report.
According to data published by the Hungarian Advertising Association (MRSz), the country’s ad market was worth HUF187 billion (€738 million) in 2007, or 6.1% more than the previous year.
Estonia is no longer regarded as a target market by Finnish broadcasters such as MTV3 and Nelonen, according to Krista Leppiko, the head of Viasat’s operation in Estonia.
Poland should have a fourth DTH platform in Q3 this year thanks to the agreement just signed between Orange and Eutelsat.
The Polish DTH platform Cyfrowy Polsat plans to raise up to PLN1 billion (€289.7 million) in its IPO.