Since the early 1980s, European networks and advertisers have benefited from audience currencies that provide the reliable measurement of the vast majority of television programming and advertising.
About Tom Weiss
Tom Weiss: Breaking the barriers to addressable advertising in Europe
The United States remains the most significant advertising market, with around half of all of the world’s advertising traded in a single country.
Asian operators looks to find their own way over-the-top
If there were two themes that dominated this year’s Broadcast Asia they were the rise in OTT video and the belief that Asian markets are different.
Asian operators look to future technologies
New technologies met old as this year’s Broadcast Asia conference kicked off with a programme focused on future technologies as Asia’s digital switchover programme reaches completion.