RTL AdAlliance provides its advertising clients with a data-driven TV profile targeting solution to reach their target audiences.
Banijay Rights adopts Magnite and SpringServe for FAST monetisation
Banijay Rights, the global distribution arm of content producer Banijay, has chosen Magnite and ad server SpringServe to help monetise its FAST platforms.
Arabsat Badr-8 satellite successfully launched
The Airbus-built Arabsat Badr-8 telecommunications satellite has been successfully launched from Cape Canaveral, Florida.
Streaming TV growth in Latin America driven by ad-supported viewing
Magnite, an independent omnichannel sell-side advertising company, has unveiled its latest research study, “The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LATAM.”
SoftAtHome implements Alexa voice control for etisalat by e&
SoftAtHome has been chosen by “etisalat by e&” as Alexa Voice control trusted solution provider to deliver the latest smart eLife STB and backend software to enable Alexa voice control […]
MultiChoice and Ethiopian Broadcasting Corp to strengthen collaboration
MultiChoice Africa Holdings and the Ethiopian Broadcasting Corporation have announced a new cooperation agreement in the form of a Memorandum of Understanding (MoU).
Sandbox Kids launches on Prime Video Channels in Sweden
Sandbox Kids, a provider of digital subscription content services for children and families worldwide, has launched a local-language preschool entertainment and learning channel in Sweden on Prime Video Channels.
LaLiga launches international mobile app
LaLiga and Digital Virgo have signed a partnership agreement to introduce LaLiga Xtra, which will reach users on a global level, through licensees in 18 countries.
MGM+ appoints Josh McIvor as Global General Manager
Josh McIvor has been promoted to Global General Manager of MGM+, the Amazon-owned streaming service that relaunched in January after previously being known as Epix.
US SVOD revenues nearly equalling pay-TV revenues
Annual revenues of US SVOD services will nearly equal those of traditional pay-TV in 2027, according to GlobalData.