A new market study by the Portuguese communications regulator Anacom has found 16% of telecommunications users subscribe to a quad-play bundle of fixed and mobile telephony, internet access and pay-TV.
The Italian commercial broadcaster Mediaset has ambitious targets for the Nessma satellite TV channel, launched this March and targeting North African countries.
Sky Italia has increased the prices of its combo pay-TV packages for new subscribers.
The HD channel to be aired on DTT and shared by the three Portuguese national broadcasters “cannot be managed and will never be economically viable”, according to the CEO of Media Capital, Bernardo Bairrão.
Portugal’s Zon Multimedia expects the volume of traffic on its networks will quadruple by 2012, with the maximum broadband speed reaching 400 Mbps, compared to the 100 Mbps currently available.
Kevin MacLellan, the president of Comcast International Media Group, has said that the company is seeking an international partner to develop a new pay-TV model.
Nitegate, Italy’s first adult pay-TV service on digital terrestrial television, has already signed pre-sales contracts for 100,.000 smart cards and aims to reach 500,000 by the end of this year.
Falling advertising revenues will lead to pay-TV becoming the main source of income in 2009, forecasts Milan-based ITMedia Consulting in its seventh annual Turning Digital report which analyses the state of the TV market in 17 European countries.
The switchover from analogue to digital terrestrial will cost the Italians at least €2.4 billion, according to the national consumers association Codacons.
Italy’s Lazio Region, including the city of Rome, has initiated the partial switch-off of its analogue TV transmitters.