Sky and Warner Bros. Discovery have renewed their long-standing partnership in Italy, restoring a broad range of channels, on-demand content and the discovery+ app to the platform.
Under the agreement, 10 Warner Bros. Discovery channels have returned to the Sky line-up asof April 30, including Nove, Real Time, DMAX, HGTV and Food Network. These are joined by Cartoon Network, Boomerang and CNN International, expanding the offer across entertainment, lifestyle, kids and news.
The deal also strengthens Sky’s film proposition, with Sky Cinema and Now gaining access to a wide selection of Warner Bros. titles, including recent releases, library content and future premieres. The catalogue includes major titles such as Barbie, Dune and Elvis, alongside classics including Blade Runner and The Shining.
Separately, the discovery+ app will relaunch on Sky Q, Sky Stream and Sky Glass from May 14, allowing subscribers to access the service directly via their Sky interface. The app will offer discovery+ Originals alongside Eurosport’s sports coverage, including events such as Roland Garros, the Tour de France and the Giro d’Italia.
Andrea Duilio, CEO of Sky Italia, said “We are very satisfied with the new agreement with Warner Bros. Discovery, which renews a long-standing collaboration between the two groups. This new partnership helps make our offering even more complete, also thanks to the return of the WBD group’s channels and the discovery+ app to Sky. Subscribers will thus be able to continue to enjoy a wide selection of Warner Bros. films and easily and directly access a wide range of high-quality content that is highly appreciated by our audience,”
Alessandro Araimo, CEO Southern Europe at Warner Bros. Discovery, added “We are delighted that the renewal of this important partnership will make Warner Bros. Discovery’s linear entertainment channels, a selection of Warner Bros.’ extraordinary cinema catalogue, and the option to subscribe to discovery+ available to Sky subscribers. These are all valuable assets on the market and have always been a highly appreciated offering.”
The deal comes as competition in the Italian pay TV and streaming market intensifies, with platforms increasingly focused on combining linear channels, apps and on-demand content within unified ecosystems.
