Netflix has unveiled a redesigned mobile experience built around a new short-form video feature, as it looks to strengthen engagement and content discovery on smartphones.
The new “Clips” function introduces a vertical, swipeable feed of short excerpts from films, series and specials, allowing users to browse content in a format more commonly associated with social video platforms.
The feature enables viewers to save titles to their watchlist, share clips and jump directly into full programmes, positioning mobile as a key entry point into the broader Netflix catalogue.
The update forms part of a wider app redesign, with new navigation tabs including Home, Clips, Search and My Netflix, alongside more personalised recommendations.
The move reflects a growing strategic focus on mobile-first consumption, with Netflix aiming to capture more short-form viewing time and improve content discovery in an increasingly competitive landscape.
By adopting a vertical video feed, Netflix is moving closer to the user experience popularised by platforms such as TikTok and YouTube Shorts, highlighting the convergence between streaming and social media.
The rollout is underway across multiple markets, including the UK, US and India.
The development signals Netflix’s continued evolution beyond traditional long-form streaming, as it seeks to balance lean-back viewing with more interactive, mobile-led engagement.
