V, the company behind VIDAA, has expanded its advertising partnership with Rakuten TV Enterprise across key European markets, including Germany, the UK and France.
The agreement will see Rakuten TV Enterprise deliver targeted advertising within the VIDAA ecosystem, covering in-stream video inventory across the TV Channels service and native display placements on the TV interface, including the home screen.
The deal builds on an existing relationship between the two companies in Europe, where the Rakuten TV app is already available on VIDAA-powered devices and selected Rakuten TV streaming channels are included in the TV Channels offer.
“Our relationship with Rakuten TV Enterprise is built on a shared vision for the future of connected TV advertising in Europe,” said Assaf Suprasky, senior director media sales at V. “By combining VIDAA’s scale with Rakuten TV’s expertise in advertising, we are creating meaningful opportunities for brands to connect with audiences in a premium, content-driven environment.”
Rakuten TV Enterprise said the agreement allows it to extend advertising beyond the Rakuten TV app and into VIDAA home screen and in-stream environments.
Stuart Keith, VP global ad strategy and partnerships at Rakuten TV Enterprise, said the partnership gives advertisers “a truly comprehensive CTV solution”, adding that brands can now combine “high-impact awareness through premium Home Screen display creatives” with “targeted, measurable engagement via in-stream inventory”.
The move reflects the growing importance of smart TV operating systems as advertising platforms, with home screen placements and FAST channel inventory becoming increasingly valuable parts of the connected TV ecosystem.
