Telenet has introduced a revamped product line-up designed to let customers build more flexible combinations of internet, mobile, fixed telephony, TV and entertainment services.
The Belgian operator said the new offer is intended to simplify choice by allowing each product and option to be priced separately, giving customers a clearer view of what they are paying for and making it easier to adapt packages over time.
Premium entertainment and streaming services including Streamz, Play Sports, Disney+, Netflix and YouTube Premium will also be available individually, without requiring a digital TV subscription.
After the first 30 days, streaming options can be stopped at any time, with billing adjusted immediately. Telenet said customers taking streaming services through its platform will also receive a price advantage.
The operator said the move follows research showing that 8 out of 10 customers want more mix-and-match flexibility, simplicity and personalised telecom services that can evolve with their needs.
To support the new structure, Telenet will provide personalised recommendations based on customer profiles, current usage and existing services. Proposals will be delivered through the My Telenet app and email, while customers can also get support online, by phone, in store and through the TV interface.
Dieter Nieuwdorp, chief commercial officer at Telenet, said the new line-up makes telecom and entertainment “as personal as possible”, while ensuring customers remain in control of their choices.
The new offer is available from April 27 and is being supported by a national media campaign focused on freedom of choice and customisation.
