ProSiebenSat.1 has appointed Luca Poloni to its Executive Board as Group Chief Operating Officer (COO) for a three-year term starting May 1, 2026, as the German media company increases its focus on technology, digital growth, data and artificial intelligence.
In the newly created role, Poloni will oversee Growth & Digital Business, Technology, Data & AI, Content Operations, Distribution and Human Resources.
The appointment comes as ProSiebenSat.1 continues its transformation strategy under its new CEO Marco Giordani. Poloni joined the company in October 2025 and has since worked closely with Giordani on strategic and operational priorities.
Poloni brings more than three decades of international leadership experience in technology, innovation and digital transformation. During the past ten years, he held several senior roles within parent company MFE-MediaForEurope, most recently serving as Group Chief Technology Officer, where he was responsible for IT, digital and broadcasting technology.
Before joining the media sector, Poloni worked in marketing roles across Italy and France for a consumer goods company before moving into strategy consulting, becoming a partner in 2008 and advising major European businesses on growth strategies and transformation programmes.
“As the transformation of ProSiebenSat.1 advances, innovation, technology and AI are becoming even more critical success factors across the Group. With Luca Poloni, we are bringing exceptional expertise in these fields to the Executive Board. His deep operational experience and strong track record in driving complex transformations will significantly strengthen our ability to execute our strategy with precision and speed,” said Maria Kyriacou, Chair of the Supervisory Board of ProSiebenSat.1.
Giordani added: “Over the past months, we have laid the foundation for the strategic direction of ProSiebenSat.1. Now, our focus is on execution. With Luca Poloni as COO and Bob Rajan as CFO on our Executive Board and Henrik Pabst as Chief Content Officer and Nicola Lussana as CEO Seven.One Media, we have the right leadership team in place to further strengthen operational execution and drive the transformation of ProSiebenSat.1.”
