Racing TV has launched Racing TV Play on Samsung TV Plus in the UK and Ireland, expanding its reach into the fast-growing free ad-supported streaming TV market.
The new channel becomes the first dedicated horse racing and equestrian service on the platform in these markets, available across Samsung Smart TVs, smartphones and tablets.
Racing TV Play is built around a curated archive of British and Irish racing, including landmark moments from events such as the Cheltenham Festival, Grand National Festival and Epsom Derby Festival. The service will also feature magazine programming and storytelling content, with plans to introduce live preview shows and additional shoulder programming.
Clive Cottrell, marketing director at Racing TV, said the channel provides a new route to engage audiences, combining free access with premium archive material to broaden the sport’s reach.
Samsung said the launch strengthens its sports offering on Samsung TV Plus, which already includes a range of specialist FAST channels spanning football, golf and combat sports.
FAST distribution is seeing increased interest from rights holders and niche sports wanting to reach wider audiences beyond traditional pay-TV platforms, using free streaming environments as a discovery and engagement funnel.
