Samba TV has appointed Kelly Barrett as senior vice president and global head of product management, as the media intelligence company looks to accelerate development of its analytics and audience products.
Barrett will report directly to co-founder and chief executive Ashwin Navin and will oversee global product management across Samba TV’s portfolio.
The appointment comes as Samba TV seeks to strengthen its leadership team and position itself around what it sees as a new phase in media measurement, shaped by agentic AI and growing demand for more accurate cross-platform data.
The company said Barrett’s arrival is intended to support execution of its roadmap for next-generation analytics and data solutions, at a time when many measurement and audience systems are still relying on probabilistic methodologies.
Barrett joins from Comscore, where she served as SVP of product management and led teams covering data infrastructure, identity, governance and AI enablement. She has also held senior roles at Truthset and LiveRamp.
Samba’s Ashwin Navin said the industry is being reshaped by agentic AI and that Barrett’s experience across big data, clean rooms and cross-platform measurement made her well suited to help guide Samba TV’s next stage.
