DAZN has struck a new global broadcast partnership with NASCAR Euro Series, giving motorsport fans free access to every race in the championship.
Under the agreement, DAZN will stream the full series worldwide in English, excluding the Netherlands and Romania.
The deal expands DAZN’s motorsport offer and gives the European stock car championship a broader international platform as it looks to grow its audience beyond core markets.
The 2026 NASCAR Euro Series season gets underway in Spain from April 16 to 19 and will visit 6 countries before ending with the final round in Belgium on October 16 to 18.
Jerome Galpin, president, founder and CEO of NASCAR Euro Series, said the partnership gives the series the global exposure its teams, drivers, fans and partners deserve.
He said while tens of thousands of spectators would continue to attend race weekends in Europe, millions more would now be able to follow the championship around the world, describing the agreement as another step in the development of the series.
DAZN Group CEO Shay Segev said the platform wants to introduce the championship to new viewers while serving its existing motorsport audience.
He said the deal supports the continued growth of the NASCAR brand in Europe and other international markets, while also strengthening DAZN’s wider motorsport portfolio.
The agreement fits with DAZN’s broader strategy of using free access in selected cases to widen reach and build engagement around premium sports properties.
