QVC Group has entered Chapter 11 bankruptcy protection in the US as part of a prepackaged restructuring plan designed to significantly reduce its debt and support its transition towards a “live social shopping” model.
The company said it has reached a restructuring support agreement with a majority of its lenders that will cut its debt from around $6.6 billion to $1.3 billion (€6.1 billion to €1.2 billion). It expects to emerge from the process within 90 days as a reorganised business.
The Chapter 11 filing applies to QVC Group and certain US subsidiaries, including its core QVC business, but excludes international operations such as its channels businesses in the UK and Germany, which will continue to trade as normal.
The company said all brands – including QVC, HSN and Cornerstone – will continue operating without disruption across TV, streaming, social platforms, ecommerce and retail. Vendors and suppliers will be paid in full, and there are no planned layoffs linked to the restructuring.
Chief executive David Rawlinson said the company is “uniquely positioned to compete and win in live social shopping”, pointing to early traction in its turnaround strategy.
QVC said it has become a leading seller on TikTok Shop in the United States, adding nearly 1 million new customers through the platform in 2025. Its streaming services QVC+ and HSN+ now reach 1.5 million monthly active users, with sales attributed to streaming up 19% last year.
The restructuring comes as QVC continues to shift away from its traditional reliance on linear television, which has been in structural decline, towards a model spanning social platforms, streaming apps and digital commerce.
The company said its three-year “WIN Growth Strategy” is focused on reaching customers across multiple platforms, improving engagement through talent and product curation, and driving efficiencies through new operating models.
QVC added that it has more than $1 billion in cash and sufficient liquidity to continue operations during the court-supervised process.
