QVC Group is preparing to file for Chapter 11 bankruptcy protection as it seeks to restructure its debt and stabilise operations in the face of declining linear TV audiences and mounting financial pressure.
The US-based TV shopping company said in a regulatory filing that it expects to enter bankruptcy proceedings in the Southern District of Texas, with a plan to emerge within 90 days.
The move comes as the company grapples with a heavy debt burden of $6.6 billion (€6.1 billion) and a sharp decline in profitability. Operating income fell by 61% in the third quarter of 2025, highlighting the scale of the challenge facing the business.
QVC warned that it “cannot assure” sufficient cash flow to sustain operations during the restructuring process, citing both reduced revenues and rising costs, including significant professional fees associated with the bankruptcy.
The company’s difficulties reflect broader structural shifts in the retail and media landscape, with traditional TV shopping channels under pressure from e-commerce platforms and changing consumer behaviour.
Chief Executive David Rawlinson has previously acknowledged that declining TV viewership is impacting performance, with the business also facing external pressures including tariffs and supply chain adjustments.
Founded in 1986, QVC built its brand on live television retailing, combining entertainment and commerce. In addition to operations in the United States, QVC also runs channels in the UK and Germany. However, the model has come under increasing strain as audiences migrate to digital platforms and on-demand shopping experiences.
Chapter 11 proceedings will allow the company to continue operating while renegotiating its debt obligations, as it attempts to reposition the business for a more sustainable future.
