VodafoneZiggo is extending its budget mobile brand hollandsnieuwe into the fixed market, launching broadband and TV services in the Netherlands as part of a wider push to address price-sensitive segments.
The move marks the first time hollandsnieuwe has offered fixed connectivity, with services delivered over the Ziggo network and positioned as a lower-cost alternative to the Liberty/Vodafone-owned operator’s core offers.
Customers can choose between broadband speeds of 100 Mbps and 1 Gbps, alongside a TV package of more than 50 channels delivered via an app across multiple devices.
Introductory pricing is set at around €30 per month during the first year of a two-year contract, with standard pricing rising to €45–€55 depending on speed tier.
The TV component is delivered primarily through an IP-based app rather than traditional set-top hardware, reflecting a lower-cost, streaming-led approach to pay-TV distribution.
The launch comes as competition in the Dutch broadband market intensifies, with fibre overtaking cable as the most widely used technology and placing pressure on incumbents such as Ziggo.
VodafoneZiggo has been expanding its footprint through partnerships, including a deal with DELTA Fiber to extend nationwide availability of its internet and TV services.
The introduction of hollandsnieuwe in fixed broadband suggests a dual-brand strategy, allowing VodafoneZiggo to target different segments of the market. Ziggo remains positioned as a premium offer, while hollandsnieuwe is aimed at more price-conscious households with a simplified, digital-first proposition.
The move also underlines the growing shift towards app-based TV delivery, with operators increasingly using IP distribution and multi-device access to reduce costs and accelerate rollout.
