German broadcaster Sport1 has renewed its agreement with DTT network operator Media Broadcast, securing distribution of its channel via the DVB-T2 HD platform Freenet TV in Germany until 31 December 2030.
Under the extended deal, Sport1 HD will remain available via digital terrestrial television in high definition, accessible to viewers through a Freenet TV subscription across the nationwide DVB-T2 network.
The renewal ensures the continued presence of Sport1’s channel on the platform, underlining the ongoing role of terrestrial broadcasting within Germany’s distribution landscape alongside cable, satellite, IPTV and streaming. The agreement also extends the long-standing partnership between Sport1 and Media Broadcast. According to the technical service provider, the extension highlights the importance of a reliable terrestrial infrastructure for broadcasters and guarantees continued access to a broad TV offering via antenna.
“We are very pleased about the contract extension, which follows the agreements with RTL and ProSiebenSat.1. It shows how important a high-performance and reliable terrestrial infrastructure is for broadcasters and ensures that viewers will continue to receive a diverse TV offering via antenna,” said Francie Petrick, Managing Director of Media Broadcast. “With Sport1, a strong media company continues to rely on DVB-T2 HD, strengthening the attractiveness of Freenet TV for a broad audience and demonstrating confidence in our transmission network.”
Andreas Gerhardt, Chief Content & Distribution Officer at Sport1, added: “We are pleased to extend our partnership with Media Broadcast. It is an important signal of our trusted collaboration and a central component of our distribution strategy. Via DVB-T2 HD, we continue to reach many viewers directly and in high quality, ensuring that Sport1 HD remains available to a broad audience in the future.”
The agreement follows similar renewals by RTL Deutschland and ProSiebenSat.1, committing to terrestrial distribution on Freenet TV through to the end of the decade.
