Yospace has passed 10 billion stitched advertisements in a single calendar month for the first time, as growth in ad-supported streaming continues to accelerate.
The dynamic ad insertion specialist said it delivered 11.6 billion one-to-one addressable ads during the month, up from recent monthly traffic of around 9 billion and representing year-on-year growth of 35%.
The company attributed the increase to a heavy international sports schedule rather than a single standout event. Contributing factors included the Six Nations Championship, the 2026 Winter Paralympics, basketball, the start of the 2026 Formula One season and the opening of the 2026 Australian Rules Football campaign.
Yospace said the figures reflect a pattern seen over the past three to four years, in which sports-driven peaks quickly become normal traffic levels. It now expects to reach 11.5 billion stitched ads as standard monthly traffic by the end of the summer.
The company added that the 2026 FIFA World Cup is likely to drive further records, with at least 14 Yospace customers set to carry matches.
With ad loads broadly stable across broadcaster customers, Yospace said the main driver of higher traffic is changing viewing behaviour, as more consumers watch streaming services on the main screen in the living room. That shift is allowing broadcasters and media companies to increase the proportion of inventory that can be sold on an addressable basis.
Yospace also pointed to further upside from newer technologies and standards. These include Server-Guided Ad Insertion, which can support longer DVR windows in live streams and allow historic ad breaks to be dynamically replaced, as well as IAB Tech Lab’s Ad Format Hero initiative, which is intended to bring new advertising formats to SSAI and SGAI environments.
Tim Sewell, CEO of Yospace, said the milestone underlined the growing importance of advertising in streaming, adding that the market focus is moving from simply inserting ads into streams to maximising the value of each impression at scale.
