TV 2 and Amedia have combined on a joint rights offer for Norwegian football covering the period between 2026 to 2034, in a new partnership aimed at strengthening the sport’s position across the country.
The two Norwegian media groups said they plan to use a shared streaming platform to build the value of football rights, linking TV 2’s national reach with Amedia’s local presence through its network of newspapers and Direktesport service.
Olav T. Sandnes, editor-in-chief and CEO of TV 2, and Anders Opdahl, CEO of Amedia, said in a joint statement: “The fact that TV 2 and Amedia have joined forces on this offer represents a unique partnership in the Norwegian media landscape. We are uniting our complementary strengths to further develop the experience of Norwegian football. All based on the good cooperation we have had in recent years.”
Amedia said Norwegian football plays a central role in national life, from grassroots to elite competition, and argued that the partnership would help reinforce that position at a time of growing fragmentation in the media market.
Sandnes highlighted TV 2 Play’s scale as a key part of the proposal, saying the streaming platform was already present in 2.1 million of Norway’s 2.7 million households and had been the country’s largest streaming service by daily viewing time over the past two years.
He said: “TV 2 Play has already become a common property. 2.1 out of 2.7 million households in Norway now have access to our streaming service, and in terms of daily viewing time, we have been the largest in Norway for the past two years. The combination of TV 2’s position as a public broadcaster, this unique distribution and high daily usage, makes the platform the ideal destination for Norwegian football.”
The two companies said they would provide further details once discussions and negotiations with the rights holders have progressed.
