Samsung Ads has launched TotalView, a new planning and measurement product designed to give advertisers a unified view of campaign reach across linear television and streaming on Samsung Smart TVs in Europe.
The company said the service combines data from 70 million Samsung Smart TVs across the region, allowing advertisers to measure deduplicated reach across both broadcast and streaming environments throughout the campaign cycle.
Samsung said the dataset can be used for pre-campaign planning, in-flight activation and post-campaign reporting, helping advertisers identify untapped audiences, target incremental reach and gain deeper insight into ad exposure and viewing behaviour.
The launch comes as viewing habits continue to shift away from traditional broadcast. Samsung said linear television accounted for 84% of TV viewing in 2010, but that share had fallen to 40% by 2025 as audiences embraced a wider range of streaming options.
Alex Hole, SVP and general manager, Samsung Europe and MENA, said Samsung’s position as a smart TV manufacturer gave it a unique view of how viewing behaviour is evolving across both linear and streaming, enabling advertisers to plan and measure campaigns with greater precision.
Samsung said TotalView builds on its existing insights, targeting and reporting tools, and is intended to provide a more complete picture of campaign performance across the Samsung Smart TV ecosystem.
