Geely Technology Europe has partnered with 3 Screen Solutions (3SS) to launch a new in‑car entertainment hub for Zeekr vehicles across Europe, introducing a next‑generation media platform built on Android Automotive OS and powered by the 3Ready Automotive solution.
The rollout marks a significant step in Zeekr’s transition toward software‑defined vehicles, combining Geely Tech EU’s intelligent software capabilities with 3SS’s entertainment technology expertise. The platform is being deployed across multiple Zeekr models in European markets.
The entertainment hub provides access to premium video streaming, live TV, news and other content from more than 15 global providers, integrated directly into the vehicle’s screens. The system is designed for use during charging stops or waiting periods, offering a fast, familiar and seamless media experience for passengers.
Running on Android Automotive OS, the platform gives Zeekr full control over interface design, content delivery and performance, while meeting automotive‑grade safety and reliability standards. Through 3SS’s experience management system, Zeekr can also push branded content, service information and product updates directly to vehicles without requiring an over‑the‑air software update.
A dedicated Zeekr channel within the entertainment hub enables direct communication with users, providing personalised updates, service insights and responses to customer feedback. The feature is positioned as an extension of Zeekr’s customer‑centric approach, bringing the feedback loop into the vehicle itself and strengthening the brand relationship.
The platform also supports context‑aware experiences that adapt to driving scenarios. Built‑in analytics allow the system to learn from usage patterns, personalise recommendations and evolve throughout the vehicle lifecycle.
According to Christian Hering, Head of Intelligent Software at Geely Tech EU, the goal was to integrate the vehicle into users’ digital lives. “Together with 3SS, we were able to bring entertainment hub to life efficiently and with the flexibility we need to shape the passenger experience,” he said. “The dedicated Zeekr channel takes this further, allowing us to close the feedback loop visually and directly with our customers.”
Felix Walter, Chief Growth Officer, Automotive at 3SS, said the collaboration demonstrates how OEM strategy and entertainment expertise can combine to create a robust, evolving platform: “Geely Tech and Zeekr approached this project with a clear ambition: to make digital entertainment an integrated part of the vehicle experience rather than an add‑on.”
