Movistar Plus+ is reorganising its management structure to bring rights acquisition and global partner negotiations under a single area, as the Spanish pay-TV platform responds to a more complex international content market.
Under the changes, the company will combine rights acquisition across film, series and sport with the management of global partners within the Business and Sports Management Division, led by Enric Rojas.
As part of the move, the Partnerships Division, headed by Ismael Calleja, will be integrated into Business Management and report directly to Rojas, who will retain oversight of the Sports Division.
Movistar Plus+ said the new model reflects the changing dynamics of the audiovisual sector, where major international suppliers increasingly operate across multiple content categories and commercial areas.
The operator cited companies including Amazon, Apple, DAZN, Disney, NBCUniversal/Comcast, Netflix, Paramount Pictures, Sony Pictures and Warner Bros. Discovery as examples of partners with whom it now negotiates across fiction rights, OTT agreements and sports rights.
By consolidating those discussions within one unit, Movistar Plus+ said it aims to strengthen its strategic position and improve its negotiating leverage with international partners.
Editorial responsibility for film and series acquisitions will remain with the Fiction Division, led by Jorge Pezzi. The restructuring is focused instead on bringing contractual and financial negotiations into a more coordinated framework under the new business management set-up.
The move underlines how major European platform operators are increasingly adapting their internal structures to reflect a market in which content rights, streaming distribution and partnership deals are becoming ever more closely linked.
