Former Google executive Matt Brittin is set to become the next director-general of the BBC, according to reports, marking a significant shift in leadership as the public broadcaster confronts growing competition from digital platforms and streaming services.
The Times reported that the BBC board approved Brittin’s appointment at a meeting last week, with a formal announcement expected shortly following final due diligence checks. Other media has also named the former Cambridge Blue as the next director-general, but the BBC is yet to make a statement.
Brittin would succeed Tim Davie, who is due to step down on April 2, with Rhodri Talfan Davies expected to act as interim director-general until Brittin takes up the post.
The appointment would represent a notable departure for the BBC, with Brittin coming from a senior technology background rather than a traditional broadcasting or editorial role. He previously served as Google’s president for Europe, the Middle East and Africa and left the company in late 2024.
One option is to fully restore the post of deputy director-general, allowing someone with a programming background to come in as Brittin’s right hand.
Reports suggest the BBC board sees Brittin’s digital and platform experience as increasingly relevant as the corporation seeks to adapt to a media market shaped by YouTube, Netflix and other global technology-led competitors. His arrival would also coincide with negotiations over the BBC’s next Royal Charter and wider debate over the future of the licence fee.
