Media Figaro has expanded its partnership with RTL AdAlliance, giving international advertisers access to its digital in-stream video inventory across more than 17 markets.
The agreement brings Media Figaro’s brands into RTL AdAlliance’s media collection in the United States, United Kingdom, Ireland, Germany, Austria, Switzerland, Luxembourg, the Netherlands, Czech Republic, Hungary, Croatia, Slovenia, Denmark, Norway, Finland, Sweden and Japan.
Media Figaro, the sales house of Groupe Figaro, said its portfolio reaches all demographics and generates more than 1 billion monthly video views across brands including Le Figaro, Madame Figaro, Le Figaro TV Magazine, Le Journal des Femmes and Gala.
For RTL AdAlliance, the addition strengthens its French Total Video offer, spanning linear TV, broadcast video on demand and connected TV, while broadening access to premium digital video environments.
Aurore Domont, President of Media Figaro, said the agreement formed part of the company’s strategy to deepen ties with major international partners and improve access for advertisers worldwide.
She added the partnership would simplify access to Media Figaro’s inventory while complementing RTL AdAlliance’s Total Video proposition with high-quality editorial environments and engaged audiences.
Stephen Byrne, VP Global Supply at RTL AdAlliance, said trusted European news and magazine brands such as Le Figaro, Madame Figaro and Journal des Femmes offered a level of credibility and audience trust that few purely digital players could match.
He said the deal further strengthened RTL AdAlliance’s Total Video footprint in France and supported its aim of helping advertisers connect with engaged audiences in premium media environments.
