Movistar Plus+ said it added 278,000 customers in 2025, taking its total subscriber base to 3.8 million across IPTV and OTT services.
The Spanish platform said the gain represented year-on-year growth of 7.9%, compared with a net increase of 94,000 customers in 2024.
Movistar Plus+ said the growth supports its strategy of investing in differentiated, higher-quality content, alongside premium live sports, international series and original productions aimed at reaching more households and new audiences.
Daniel Domenjó, CEO of Movistar Plus+, said the figures show that the company’s model is working.
He added the platform would continue investing in premium content, sport and creative talent in Spain, while broadening its reach without losing the quality that defines the service.
The company also pointed to a strong awards season performance. Films available on the platform won 25 Goya Awards, including 13 for Movistar Plus+ original productions. These included Best Film and Best Director for Los Domingos. Sirat was also nominated for two Oscars ahead of the March 16 ceremony.
Movistar Plus+ said it would continue backing Spanish originals, citing titles including Los Domingos, Sirat, Querer, Yakarta, Poquita fe and Anatomía de un instante. It also highlighted international series such as Outlander and Más que rivales as part of its broader programming strategy.
Upcoming titles include Amarga Navidad by Pedro Almodóvar, which is set for theatrical release in March and has significant backing from Movistar Plus+, as well as original films El ser querido by Rodrigo Sorogoyen and La bola negra by Javier Calvo and Javier Ambrossi. Both are expected to arrive exclusively on the platform after their cinema runs later this year.
Sports remains a central part of the offer. Movistar Plus+ said key recent rights agreements include the renewal of UEFA Champions League rights until 2031, LALIGA rights until the 2031/32 season, the addition of the 2026 FIFA World Cup through an agreement with DAZN, and a new alliance with FIBA for international basketball coverage.
The company added its strategy remains focused on relevance, customer growth and content that connects with audiences.
