Bionic Media is launching in Belgium as it continues its international expansion beyond its home market in the Netherlands.
The Amsterdam-based company said it is establishing a dedicated Belgian sales house for both linear advertising airtime and digital inventory.
Menno Hidajattoellah, Managing Director of Bionic Media, said the move marked the next stage in the company’s development.
He said the launch of Bionic Media Belgium was a logical step in the group’s continued growth.
In Belgium, Bionic Media will position itself as an independent sales house focused on linear and digital video, monetising a portfolio that includes thematic channels, CTV channels and platforms.
Its initial partners in Belgium include 2M, Horse & Country, W-Sport and OutTV.
On the CTV side, Bionic Media said its offer will include Titan OS, LG and a range of YouTube and FAST channels.
